The academic content of the Bachelor's Degree Program in Advertising Design and Communication is designed to provide students with the theoretical knowledge and practical skills required in the advertising and visual communication industries. The curriculum consists of courses distributed in a balanced manner, usually over the course of a four-year undergraduate program. These courses include basic art and design principles, graphic design, digital design techniques, advertising theory, brand management and media strategies. If we take a closer look at the details of the program, a series of courses and contents stand out as follows:
Visual Communication and Graphic Design: These courses teach students visual thinking skills and graphic design techniques. Emphasis is placed on the use of software such as Adobe Photoshop, Illustrator, and the basics of typography, color theory and composition. Advertising Theory and Strategies: The historical development of advertising, basic theories and modern advertising strategies are the main topics of this course. Students will learn about target audience analysis, message creation and effective communication methods. Digital Design and Media: In this area, advertising design and applications in digital media are taught. Modern platforms such as web design, social media advertising and interactive media are emphasized. Brand Management: Topics such as brand positioning, building brand loyalty, and consumer behavior and psychology are covered. Students learn how brands should be managed and what kind of communication strategy should be developed. Media Planning and Buying: Students gain skills in planning which media, when and how advertising campaigns will take place. Budget management, media buying processes and effectiveness measurement are emphasized. Applied Advertising Projects: Students design and execute realistic advertising campaigns. This course is usually organized as group work and aims to give students real-world experience. Internships and Practicum: As part of the program, students are offered internships. Internships allow students to gain real work experience in organizations in the industry and allow them to develop their professional skills. This curriculum structure not only provides students with a comprehensive education in advertising and visual communication, but also equips them with the skills and knowledge sought after in the industry. Thus, graduates can successfully start working in a variety of roles in the advertising and communication sectors.