The Bachelor's Program in Arts and Cultural Management is an educational program designed to address the managerial and administrative aspects of the world of arts and culture. The program aims to provide students with the skills to plan, execute and evaluate arts and cultural projects. Students also acquire the necessary knowledge and skills to understand the functioning of arts and cultural institutions, to be able to lead within these institutions and to understand the social role of the arts.
The program usually covers four years of undergraduate study and the curriculum includes courses such as art history, cultural theory, project management, financial management, marketing and public relations. These courses give students an understanding of the various functions and processes in the arts and cultural sectors. Courses are also offered in areas such as contemporary art practices, digital media and culture, and event management.
Training methods include theoretical knowledge as well as hands-on projects, workshops, internships and field visits. Such activities enable students to gain real-world experience and put their theoretical knowledge into practice. Students have opportunities to actively participate in art galleries, museums, festival organizations and cultural policy-making processes.
As for career opportunities, graduates can find the opportunity to work as managers, project coordinators, marketing and public relations specialists in arts and cultural institutions. They can also shape their careers as freelance consultants, event organizers or entrepreneurs in the field of arts and culture. This program also provides a solid foundation for those who wish to pursue an academic career.
Finally, the Arts and Cultural Management program aims to train individuals who are sensitive to arts and culture, think critically, produce creative solutions and lead in these fields. This program provides competencies that will contribute to the creation of culturally rich and sustainable communities.