The Communication and Design Undergraduate Program has a broad academic content and a detailed curriculum. The program aims to provide students with a comprehensive education in the field of communication and design by providing both theoretical and practical knowledge. The curriculum brings together various disciplines, providing students with a rich and well-rounded learning experience.
In the first years of the program, students are introduced to basic communication and design concepts. At this stage, students learn topics such as communication theories, media history, visual communication and basic design principles. In the communication theories course, social and cultural contexts of communication, media effects and communication processes are discussed. Visual communication courses focus on the role of visual elements in design and communication.
In later years, students are introduced to more specific and in-depth topics. Digital media courses cover topics such as how digital platforms and technologies are used, digital content production and management, and social media strategies. Graphic design courses provide students with the skills to create design projects using software such as Adobe Photoshop and Illustrator. In web design courses, web technologies such as HTML, CSS and JavaScript are taught and students have the opportunity to design and develop their own websites.
Video production courses teach students the processes of video shooting, editing, editing and post-production. In these courses, students practice camera operation, lighting, sound recording and the use of video editing software. Multimedia production, on the other hand, enables students to produce impressive projects using a combination of different media types.
Advertising and public relations courses introduce students to branding, campaign development, marketing strategies and audience analysis. In these courses, students create campaigns based on real-world scenarios and evaluate the impact of these campaigns. Media ethics and law courses address ethical responsibilities and legal regulations in media production.
The program aims to develop students' creative and critical thinking skills. In this direction, various projects and workshops are carried out. Students showcase their creativity and develop teamwork skills through individual and group projects. These projects usually aim to produce solutions to real-world problems and offer students the opportunity to put their theoretical knowledge into practice.
In addition, elective courses allow students to customize their education according to their interests. Elective courses include subjects such as photography, animation, interactive media design, user experience (UX) design. These courses give students a broad perspective and allow them to gain in-depth knowledge in the areas they want to specialize in.
The Communication and Design Undergraduate Program has a comprehensive curriculum that provides students with both theoretical and practical knowledge and trains them in accordance with the needs of the sector. Through this program, students develop their creative thinking, problem solving and technical skills, and are equipped for a successful career in communication and design.