The academic content and curriculum of the Communication Design and Management Undergraduate Program provides students with a comprehensive understanding of the cornerstones of the communication industry. The program aims to develop practical skills as well as the theoretical knowledge required in the fields of media and communication. The curriculum of the program generally includes the following core courses and topics:
Communication Theories and Models: These courses deal with the basic concepts and theories of the field of communication and various models of the communication process. Students learn about communication theories and their relevance to everyday life, media and social events.
Visual Communication and Graphic Design: In this area, students learn the basic principles of visual design, graphic design software and visual communication strategies. Topics such as logo, poster and brochure design are included in this course.
Digital Media and Web Design: These courses cover the basics of digital media, web design, user experience (UX) and user interface (UI) design. Students learn how to design for websites and mobile applications.
Advertising and Brand Management: These courses cover brand building, advertising strategies and campaign management. Students learn techniques for designing effective advertising campaigns and developing brand image.
Communication Strategies and Public Relations: In this field, topics such as the basics of public relations, crisis communication, event management and corporate communication strategies are covered.
Media Planning and Buying: These courses cover media planning processes, media buying strategies and media research. Students learn how to plan media effectively and manage media budgets.
Social Media Management: These courses cover the effective use of social media platforms, content management and social media marketing techniques. Students learn how to manage a brand's social media presence.
Research Methods and Data Analysis: In this field, research methods, data collection techniques and analysis methods necessary for communication research are taught.
In addition to these courses, students can put what they learn into practice through workshops, project-based learning and internship opportunities. The curriculum of the program provides students with both theoretical knowledge and equips them with practical skills that address the real needs of the industry. This holistic approach enables graduates to become effective and successful professionals in the communication sector.