The academic content and curriculum of the Communication undergraduate program is designed to provide students with a comprehensive education in the fields of media and communication. The program usually covers four years of undergraduate study and aims to provide students with both theoretical knowledge and practical skills.
The first year usually starts with basic courses. Students are introduced to topics such as communication theories, media history, visual communication and media literature. These courses provide students with the basic concepts and theoretical framework of the world of media and communication.
In the second year, students move on to more specialized courses. At this stage, courses such as media ethics, journalism principles and techniques, advertising, public relations and digital media strategies come to the fore. In addition, students develop their research skills through courses such as communication research methodology and media analysis.
In the third and fourth years, students participate in more specific and practical courses. During this period, courses such as multimedia design, video production, digital content creation, social media management and brand communication are offered. These courses help students gain the practical skills they will need in the industry.
The curriculum also offers students a variety of elective courses, allowing them to specialize according to their interests. These electives can range from media psychology, film studies, digital marketing, crisis communication and international communication.
The program also includes internships and hands-on projects to enable students to gain real-world experience. Internships allow students to work in professional media organizations, advertising agencies or public relations companies to experience the workings of the industry.
As a result, the curriculum of the BA in Communication program offers a range of learning opportunities such as theoretical lectures, practical workshops, projects and internships to provide students with a comprehensive education in the fields of media and communication. This program aims to prepare students for a successful career in today's rapidly changing world of communication.