The academic content and curriculum of the Bachelor of Science in Electronic Commerce and Management is designed to provide students with comprehensive and detailed knowledge of e-commerce and digital business. The curriculum of the program is generally based on basic business knowledge, technology and marketing strategies, so that students gain both theoretical and practical skills.
The core components of the curriculum include e-commerce fundamentals, internet technologies, digital marketing, e-commerce website design and management, online customer relationship management, electronic payment systems and e-commerce law. These courses aim to teach students the technical and business aspects of e-commerce.
The e-commerce fundamentals course introduces students to the basic concepts, models and applications of online commerce. Internet technologies course covers topics such as web design and development, databases and server management. Digital marketing course covers topics such as social media, SEO (Search Engine Optimization), SEM (Search Engine Marketing) and email marketing.
E-commerce site design and management course provides information about user experience, site architecture and e-commerce platforms. Online customer relationship management includes techniques for building customer loyalty and database marketing. Electronic payment systems focus on various payment methods and security issues.
The e-commerce law course deals with the legal aspects of doing business online, topics such as copyright, trademark, privacy policies and consumer rights. In addition, the program may include courses such as data analysis, customer behavior analysis and market research.
The program gives students practical experience through real-world scenarios and case studies. This strengthens their ability to develop e-commerce strategies, conduct market analysis and understand customer needs. The academic content offers a balanced mix of theoretical knowledge and practical applications to prepare students for careers in the e-commerce industry. This curriculum provides students with the skills and knowledge necessary to succeed in the world of e-commerce, while also enabling them to adapt to the ever-changing trends in this dynamic industry.