The academic content and curriculum of the Bachelor of Graphics Program is designed to provide students with a comprehensive and in-depth education in graphic design and visual communication. The program usually begins with courses such as basic art and design principles, digital design, typography, illustration, brand and identity design, web and interactive design. These courses help students develop visual thinking, design processes and creative problem-solving skills.
In the first years, students are introduced to basic art history, design theories, color theory and visual perception. This gives them the opportunity to understand the historical and cultural context of design. At a more advanced level, students take more specialized courses such as typography and typeface design. These courses emphasize the visual aspects of written communication and the importance of typography for effective communication.
Digital design courses teach students to use industry-standard graphic design software such as Adobe Creative Suite. These courses cover basic and advanced techniques of programs such as Photoshop, Illustrator and InDesign. Web design and interactive media courses focus on topics such as user experience (UX) design and user interface (UI) design. These courses help students develop effective visual communication skills in digital environments.
The curriculum also includes independent study and workshop courses that allow students to work on personal design projects. These courses provide opportunities for students to apply the skills they have learned and develop their own creative style. Project-based courses simulate real-world scenarios, allowing students to gain professional skills such as teamwork, project management and client communication.
The curriculum of the graphic design program is constantly updated to prepare students for the industry and adapts to technological developments, industry trends and design practices. Thus, graduates are equipped with competitive and up-to-date skills in the rapidly changing and evolving graphic design industry.