The academic content and curriculum of the International Entrepreneurship Undergraduate Program is designed to provide students with the knowledge and skills needed to become effective entrepreneurs in global markets. The program typically covers a variety of core courses, elective courses and applied projects over the course of a four-year undergraduate study.
The core courses of the program focus on disciplines directly related to entrepreneurship, such as business management, economics, finance, marketing, law and ethics. These courses provide students with the opportunity to understand the basic principles of business and how businesses are set up and managed. Particular emphasis is placed on international business management, global market entry strategies, international marketing and consumer behavior.
The curriculum also includes courses that equip students with innovative thinking and creative problem-solving skills. Courses such as innovation management, new product development, digital marketing strategies and social media management help students adapt to changing market conditions and develop innovative solutions. In addition, topics such as sustainable business models and ethical business practices play an important role in the program.
Another important aspect of the program is the hands-on learning opportunities. Students develop their business management skills by working on real-world scenarios and through virtual simulations. In addition, participation in activities such as entrepreneurship workshops, hackathons and business plan competitions enhance students' ability to put their theoretical knowledge into practice and generate new business ideas.
Elective courses give students the chance to specialize in more specific subjects according to their interests. These courses include areas such as international financial management, global supply chain management, international human resource management and intercultural communication. These courses develop the skills necessary for students to cope with a variety of situations they may encounter in the global business environment.
As a result, the curriculum of the Bachelor of International Entrepreneurship Program equips students to succeed in today's dynamic and competitive international business world by offering a broad range of theoretical knowledge and a variety of hands-on experiences. This program offers a comprehensive education that allows students to grow as effective and innovative entrepreneurs in global markets.