The academic content of the Bachelor's degree program in International Trade and Business provides a comprehensive coverage of the core issues of global business. The curriculum consists of a variety of interdisciplinary courses such as international economics, global marketing, foreign trade operations, financial management and intercultural management. The goal of the program is to teach students the fundamental principles of international trade and business and provide them with the skills to apply this knowledge to real-world scenarios.
First, students are introduced to the theories of international economics. In these courses, topics such as global economic systems, trade theories, exchange rates, macroeconomic policies and international economic organizations are covered. Next, students are introduced to global marketing strategies, focusing on key concepts such as international market research, consumer behavior and cross-cultural marketing.
Foreign trade legislation courses teach the legal framework of international trade. These courses cover topics such as customs legislation, trade agreements and standards applied in international trade. Financial management courses cover international financial markets, foreign exchange risk management and international investment strategies.
Intercultural management courses teach students effective communication and management techniques in different cultural contexts. These courses focus on the impact of intercultural differences on business management and how to manage these differences.
The program also provides students with tools that can be used in academic and professional projects by teaching research methodologies and data analysis techniques. In addition, students are allowed to specialize according to their interests through elective courses. These electives may include more specific topics such as environmental policies, sustainable business practices and doing business in emerging markets.
Finally, the internship and practicum opportunities offered as part of the program give students the chance to apply their theoretical knowledge in practical settings. This facilitates students' integration into the business world and provides them with real work experiences. With this curriculum structure, the International Trade and Business Administration program prepares students for the dynamics of global trade and business and provides them with the knowledge and skills necessary to succeed in the international arena.