The academic content and curriculum of the Marketing Associate Degree Program is organized in a structure that covers basic and applied knowledge in the field of marketing and is suitable for the needs of the sector. The curriculum of the program aims to enable students to use marketing theories, practices and modern marketing tools effectively. During this two-year program, students learn the theoretical knowledge and experience how to apply this knowledge in practice.
The curriculum usually includes core courses such as
Marketing Principles: Covers the fundamentals of marketing concepts and the development and implementation of marketing strategies. This course teaches marketing functions, marketing mix elements (product, price, distribution, promotion) and customer-oriented approaches.
Consumer Behavior: Examines the psychological, social and cultural factors that influence consumers' purchasing decisions. This course helps marketers to better understand their target audience and develop effective marketing strategies.
Advertising and Promotion: Includes topics such as the basic principles of advertising, advertising design, media planning and promotional strategies. Students learn how to design advertising campaigns and effective communication techniques.
Sales Management: Covers sales processes, sales techniques, customer relationship management and sales team management. This course teaches how to develop and implement effective sales strategies.
Market Research: This course covers market research methods, data collection techniques and data analysis processes. Students learn how to conduct market research and how to analyze the data obtained.
Digital Marketing: Includes topics such as internet marketing, social media marketing, e-commerce and digital advertising. This course provides the necessary knowledge to develop effective marketing strategies in digital environments.
The curriculum may also include topics such as business management, communication skills, computer use and data analysis. Students are encouraged to put theoretical knowledge into practice through internships and project work. Thus, students have the opportunity to solve real-world marketing problems and develop analytical thinking skills.
The curriculum of the Marketing Associate Degree Program is constantly updated, taking into account current trends and technologies in the field of marketing. This ensures that students graduate ready for the dynamic and ever-changing world of marketing. In summary, this program offers a solid foundation and a broad perspective for those who want to pursue a career in marketing.