The academic content and curriculum of the BA in Media and Communication is designed to provide students with a broad and comprehensive education in the field of media and communication. The program includes core topics such as media theories, communication techniques, media production and analysis and aims to provide students with in-depth knowledge in these areas.
At the beginning of the program, students are generally introduced to media and communication theories. In this period, basic topics such as communication theories, media ethics and law, media history and its impact on society are covered. These courses provide students with the theoretical knowledge that forms the basis of the media sector.
In later semesters, the program shifts towards more applied and technical courses. Students study media production, digital storytelling, video and audio production, graphic design, web design and social media management. These courses enable students to gain practical skills in producing and disseminating media content.
Another important component of the program is visual communication and media analysis. In these courses, students learn to critically analyze media texts and visual content. Topics such as media criticism, visual culture and media semiotics are covered in these courses.
Corporate communication and public relations courses also play an important role in the program. These courses provide students with information on topics such as communication strategies of organizations, brand management, crisis communication and event management.
The program also offers students the opportunity to conduct research methods and projects. Students can develop their own research projects by receiving training on topics such as media research, market research and data analysis.
Finally, internships and workshops are also an important part of the program. Students have the opportunity to intern at media companies or communication agencies to gain real-world experience. These experiences help students develop their skills in the industry and expand their professional network.
The curriculum of the Bachelor of Media and Communication Program is designed in a balanced way to provide students with both theoretical knowledge and practical application skills. This will equip graduates to work successfully in a variety of roles in the media and communication sectors.