The academic content and curriculum of the Medical Promotion and Marketing Associate Degree Program is designed to provide students with the knowledge and skills needed to develop effective marketing and promotion strategies in the healthcare industry. This program focuses on the specific needs of the healthcare industry and offers students a comprehensive training in both medical knowledge and marketing techniques.
Medical Terminology and Introduction to Health Sciences: These courses enable students to understand and use medical terms correctly. Introduction to health sciences courses provide students with basic knowledge of biology, anatomy and pharmacology, enabling them to master the basic concepts of the health sector.
Marketing Principles and Strategies: This module covers marketing theories, strategies and practices. Students will learn about target audience analysis, market research, product positioning and brand management.
Communication Skills: These courses include effective communication skills as well as topics such as advertising and public relations. Students learn how to effectively promote medical products and services.
Market Research in Healthcare: This course focuses on understanding market dynamics and consumer behavior specific to the healthcare industry. Students will gain skills in collecting and analyzing data and evaluating market trends.
Digital Marketing: Considering the importance of digital platforms today, courses on digital marketing tools such as social media, email marketing and search engine optimization are offered.
Law and Ethics: The legal framework and ethical rules of marketing and promotional activities in the health sector are covered in this course. Students will learn about advertising standards, patient privacy and legal regulations related to product promotion.
Hands-on Projects and Case Studies: Students have the opportunity to apply their theoretical knowledge in practice by doing projects and case studies on real-world examples. This develops their problem solving and analytical thinking skills.
The overall structure of the curriculum aims to provide students with a balanced mix of theoretical knowledge and practical skills necessary for a career in medical marketing and promotion. In addition, the curriculum is constantly updated taking into account current trends and technological developments in the sector, so that students are trained in accordance with the needs of the sector.