The academic content of the New Media Undergraduate Program is designed to respond to the ever-changing needs of the digital world. The curriculum provides students with a wide range of knowledge in various subjects such as media and communication theories, digital content production, media ethics, audio-visual media design. Some of the key components of the academic content and curriculum of this program are detailed below:
Media and Communication Theories: These courses cover topics such as the functions of media in society, media theories, communication models and the effects of mass media. Students build a theoretical foundation in understanding how media shape social and cultural structures. Digital Content Production: Students are taught techniques for creating digital content in various formats such as text, audio, image and video. Topics such as storytelling, scriptwriting and multimedia design are covered in these courses. Audiovisual Media Design: This module provides technical skills in areas such as graphic design, web design, video production and animation. Students learn to use industry standard software such as Adobe Photoshop, Illustrator, Premiere Pro. Social Media and Digital Marketing: Social media strategies, content management, digital advertising and designing marketing campaigns are the focus of these courses. Students learn how brands can manage their digital presence and engage with their target audience. Media Ethics and Law: Ethical and legal issues that can be encountered in the world of digital media form the basis of these courses. Students are made aware of important issues such as copyrights, privacy policies and content regulations. Research Methods: These courses cover qualitative and quantitative research methods necessary for conducting media research. Students learn how to conduct scientific research using methods such as surveys, interviews and content analysis. Project Management and Leadership: The ability to successfully manage projects and lead teams effectively is developed in these courses. Students acquire critical skills such as time management, budget planning and teamwork. The program is usually organized as a four-year undergraduate study and students are usually expected to complete a capstone project or internship in their final year. During this process, students have the opportunity to apply their theoretical and practical knowledge in real-world scenarios. This puts them in a better position to find a job and build a career after graduation.