The academic content and curriculum of the Bachelor's Degree Program in Press and Broadcasting provides a comprehensive range of theoretical knowledge and practical skills necessary to succeed in the media and communication sectors. The program includes a variety of courses and applied studies, usually over the course of a four-year undergraduate study.
Basic Communication and Media Theories: Students learn the basic concepts of communication and media theories. These courses provide a critical foundation for understanding the role of media in society, the ways in which they interact and their social impact.
Journalism Courses: These courses cover topics such as news writing, interview techniques, investigative journalism and news ethics. Students develop the skills to create effective and accurate news stories.
Broadcasting Courses: Focusing on television and radio broadcasting, students are trained in audio and video editing, production techniques and broadcast planning.
Digital Media and Social Media Courses: Digital media trends, social media management and content creation courses provide students with the skills to communicate effectively on internet-based media platforms.
Media Law and Ethics: Focusing on the legal and ethical issues faced in the media industry, these courses offer students the opportunity to understand the legal framework of media activities.
Visual Communication and Design: Courses such as visual communication principles, graphic design, photography and video production provide students with the skills to create visual media content.
Media Research and Analysis: These courses include topics such as analysis of media content, audience research and critical evaluation of the media industry.
Internships and Practical Projects: As part of the program, students do internships in media organizations and gain real-world experience. In addition, through applied projects and workshops, students have the chance to apply their theoretical knowledge in practice.
The curriculum of the program is designed to provide students with the critical thinking, effective communication and technical skills required in the field of media and communication. The aim of the program is to educate innovative and critical thinkers in the media industry who adhere to ethical and professional standards. This curriculum equips students to adapt to the rapidly changing media world and to work effectively on a variety of media platforms.