The academic content and curriculum of the Bachelor of Public Relations and Advertising Program is designed to provide students with the basic skills and comprehensive knowledge required in the communication industry. The curriculum of this program generally includes the following main topics:
Communication Theories and Models: These courses cover communication processes, theories and models. Students learn the basic principles of communication, the interaction between sender and receiver, and how messages are created and disseminated.
Public Relations: In this field, topics such as corporate communications, crisis management, event planning and how to organize public relations campaigns are studied. Students learn how to plan and implement the public relations strategy of a brand or organization.
Advertising: Advertising design, media planning, creative strategies and the psychology of advertising are the focus of these courses. Students learn how to create effective advertising campaigns and how to execute them across different media platforms.
Marketing Principles: These courses cover marketing strategies, consumer behavior and brand management. Students learn how marketing and advertising are intertwined and how they influence consumers' decision-making processes.
Media and Culture Studies: The effects of media on society, communication in a cultural context and media ethics are addressed in these courses. This provides students with the opportunity to understand the impact of media on social and cultural structures.
Digital Communication and Social Media: The use of digital media tools, social media management and planning digital campaigns are among the main topics of these courses. Students learn to develop effective communication strategies in the digital world.
Graphic Design and Visual Communication: These courses cover visual communication skills and basic graphic design principles. Students are taught how to create compelling visual materials and how to use them in communication strategies.
The curriculum is often supported by practical projects, workshops and internships. This provides students with the opportunity to put theoretical knowledge into practice and gain real-world experiences. At the end of the program, students graduate as well-equipped and well-rounded professionals ready for a career in the communications industry.