The academic content of the Public Relations and Publicity Associate Degree Program is designed to provide students with the basic knowledge and skills required in the public relations and communication sector. The curriculum of the program is equipped with courses such as communication theories, principles of public relations, media relations, event management, corporate communication and crisis management. In addition, in line with the requirements of the digital age, training is also provided in areas such as digital communication, social media management and content production.
The core courses of the program include Communication Theories; this course provides a comprehensive understanding of communication processes and theories. The Principles of Public Relations course teaches the basic concepts, ethical principles and practice techniques of the profession. Media Relations teaches effective ways of communicating with the media, from press release writing to media planning. Event Management provides students with the skills to plan, organize and evaluate various public relations events.
Crisis Management courses teach students to develop fast and effective communication strategies in unexpected situations. Corporate Communication covers methods of effective communication with internal and external target audiences of the organization. Digital Communication and Social Media Management courses focus on brand management and interaction strategies on digital platforms.
The program also includes hands-on projects and internship opportunities that aim to provide students with real-world experience. Students can reinforce their theoretical knowledge with practice by doing internships in public relations agencies and companies or in projects carried out in cooperation with institutions.
Teaching methods include a variety of educational techniques such as interactive lectures, group work, case studies, simulations through real-world scenarios and professional guest speakers. These approaches help students develop important skills such as critical thinking, problem solving, strategic planning and effective communication. The curriculum is also constantly updated to reflect current trends and changes in the industry, ensuring that students graduate with the knowledge and skills required by the times.