The academic content and curriculum of the Social Media Management Associate Degree Program is designed to provide students with a comprehensive education in social media and digital marketing. The program usually lasts two years and aims to provide students with the theoretical knowledge and practical skills required in this sector.
Social Media and Digital Marketing Fundamentals: Students learn the basic functions and uses of social media platforms and digital marketing strategies. These courses cover the effective use of social media tools, developing strategies to increase brand awareness and engage with target audiences.
Content Production and Management: In this area, students are trained in visual and written content production, video editing, graphic design and content management systems. These courses aim to develop the skills to create effective content to tell brands' stories and engage with users.
Social Media Analytics: Students learn the data analysis and reporting techniques necessary to analyze and evaluate the performance of social media campaigns. In these courses, students gain the skills to collect and analyze data and use this information in strategic decision-making processes.
Digital Advertising and SEO (Search Engine Optimization): In these modules, students are taught search engine advertising, social media advertising and SEO techniques. The aim is to gain in-depth knowledge about the methods used to increase online visibility and reach the targeted audience.
Public Relations and Brand Management: These courses focus on branding and crisis management techniques using social media platforms. Students learn strategies for online reputation management and effective communication with target audiences.
Legal Regulations and Ethics: Topics such as legal regulations, copyrights, privacy policies and ethical rules related to social media management are also included in the curriculum. These courses ensure that students are prepared for the legal and ethical issues they may face in the industry.
Applied Projects and Internships: The program offers various projects and internship opportunities for students to put theoretical knowledge into practice. In this way, students gain experience working in real-world scenarios and have the opportunity to network with professionals in the industry.
In summary, the Social Media Management Associate Degree Program is equipped with a curriculum that combines theoretical and practical skills, offering students a broad perspective in the fields of social media and digital marketing. This program provides its graduates with the necessary tools for an effective and successful career journey in the digital world.