The academic content and curriculum of the Sport Management Undergraduate Program consists of courses that combine management skills specific to the sports sector with basic business knowledge. This curriculum provides students with the theoretical knowledge and practical application opportunities necessary to effectively manage sports organizations.
The program usually lasts four years and includes a variety of compulsory courses and electives. In the first years, students take core courses such as business, economics and management. These courses cover the basic principles of business and management theories. In addition, students begin to be offered courses specific to the sports sector. These include areas such as sports law, sports economics and sports facilities management.
In later years, students encounter more specialized courses and practical work. Courses taken during this period include sports marketing, sports psychology, event management and sports finance. In the sports marketing course, students focus on the marketing of sports products, brand management and consumer behavior, while the event management course focuses on the planning, implementation and evaluation of major sporting events.
In addition, leadership and ethics courses offered as part of the program teach students about team management and ethical decision-making processes. These courses are geared towards developing students' ability to deal with the challenges they may face as managers.
The curriculum usually includes one or more internship modules. Internships provide students with real sport management experiences, allowing them to put their academic knowledge into practice. During internships, students gain experience of working in the sector by working in sports clubs, federations or other sports related organizations.
Elective courses offer students the chance to gain more in-depth knowledge according to their interests. These courses can cover a variety of topics such as international sports management, sports historiography, sports health management. Through these courses, students can develop areas of specialization in line with their personal interests and career goals.
This comprehensive curriculum is designed to provide students with the knowledge, skills and experience necessary for a successful career in the sports industry.