The academic content of the Bachelor of Tobacco Expertise Program is designed to provide students with in-depth knowledge of the tobacco industry. The program covers the biological characteristics of the tobacco plant, cultivation techniques, processing methods and marketing strategies. Within this broad framework, students start with basic sciences such as anatomy, physiology and genetic structure of the tobacco plant, and then learn about tobacco cultivation, harvesting techniques and subsequent processing processes such as drying and fermentation of tobacco.
The curriculum also includes courses on quality control methods of tobacco products, technological tools and machinery used in the tobacco industry. Quality control courses focus on the standards and testing methods applied during the processing of tobacco and its final product. The courses on technology and machinery provide information on modern techniques used in tobacco processing and the tools used to automate these processes.
Economics and marketing courses address the dynamics of tobacco in global and local markets, the marketing of tobacco products and strategies related to tobacco trade. These courses not only provide students with knowledge about the economic aspects of the tobacco industry, but also the ability to develop effective marketing and sales strategies.
Another important component of the program is the courses on legal regulations. In these courses, national and international legislation on the production, marketing and consumption of tobacco products, their health effects and taxation systems on these products are covered. Students are also informed about tobacco-related public health issues and policies to address these issues.
Practical applications and laboratory studies are of great importance to reinforce theoretical knowledge and develop students' ability to practice in real world conditions. Field trips and internships throughout the program provide students with experience working in different businesses within the industry and broaden their career prospects after graduation.
This rich and diversified curriculum is designed to enable graduates to gain expertise and careers as tobacco experts in various areas of the tobacco industry.