The academic content and curriculum of the Tourism and Hotel Management Associate Degree Program is designed to provide students with an understanding of the broad spectrum of the tourism industry and to acquire the necessary skills in hotel management. The curriculum of the program generally covers the basic principles of the tourism industry, customer service management, hotel operations and tourism marketing.
Introduction to Tourism Industry: Students gain an overview to understand the history, development and economic structure of the tourism industry. Emphasis is placed on how the industry operates on a global and local level, different types of tourism and travel motivations.
Hotel Management: This course covers the basic principles of hotel management, room operations, front office management and the day-to-day running of hospitality facilities. Students will learn about reservation systems, customer relations and room management.
Customer Service Management: In this field, topics such as customer satisfaction, customer behavior and effective communication techniques are covered. Students gain the skills to understand customer expectations and to provide services in accordance with these expectations.
Food and Beverage Management: Students learn about restaurant management, menu planning, food and beverage cost control, and service standards. This course also includes kitchen operations and strategies to improve service quality in the food and beverage industry.
Tourism Marketing: This course focuses on marketing strategies, brand management, digital marketing and advertising in the tourism sector. Students learn how to create effective marketing campaigns and reach target audiences.
Finance and Accounting Management: Financial planning, budgeting, cost control and accounting practices in tourism enterprises are covered in this course. Students learn profitability analysis and financial reporting techniques.
Human Resource Management: This course covers the basic issues related to human resource management such as personnel selection, training, performance appraisal and employee motivation.
Event and Organization Management: Students gain skills such as event planning, organization management and coordination of special events. This is especially important in large organizations such as conferences, weddings and corporate events.
Practical Practices and Internship: The program includes internships and practical work to give students real-world experience. This allows students to put what they have learned into practice and gain work experience in the industry.
This curriculum provides students with a comprehensive education in tourism and hotel management, while also helping them develop the practical skills necessary to succeed in the industry. After completing this program, students have the potential to pursue careers in various areas of the tourism industry.