The academic content of the Bachelor of Tourism Guidance Program is designed to equip students with theoretical and practical knowledge so that they can work effectively and successfully in the tourism sector. The curriculum of the program generally consists of four main components: basic tourism knowledge, language training, cultural and historical knowledge, and applied tourism guiding techniques.
Basic Tourism Information: These courses provide information about the structure, functioning and economic impact of the tourism sector. Topics such as tourism theories, types of tourism, tourism management, customer relationship management, tourism marketing and sustainable tourism are covered under this category. In addition, courses on tourism psychology and tourist behavior are also included in this section. Language Education: In the tourism guidance program, students are taught more than one foreign language. While English is generally accepted as the main foreign language, a second language may be offered depending on student demand and regional tourism needs. These languages include Spanish, French, German, Chinese and other languages commonly spoken by tourists. Language courses cover topics such as basic grammar, speaking skills, translation and interpretation techniques. Cultural and Historical Knowledge: These courses include historical, cultural and geographical information necessary for guides to provide information to tourists. They are taught in areas such as world history, art history, archaeology, anthropology and ethnography. In addition, students are provided with in-depth knowledge about the cultural values and historical significance of the region or countries they will guide. Practical Tourism Guidance Techniques: Practical applications are an important part of the tourism guiding program. While students gain practice in guiding in the field, they also take courses such as guiding techniques, group management, emergency management and conflict resolution techniques. Students are also trained in the use of modern guiding tools and digital platforms. The overall aim of the curriculum is to ensure that graduates are equipped with a broad set of knowledge and skills to adapt to the various situations they will encounter in the global tourism industry. In addition to these courses, through various internships and field studies, students have the chance to apply their theoretical knowledge in practice and gain valuable industry-related experience.