The Bachelor of Tourism Management is a four-year university program that aims to provide students with the knowledge and skills required in the tourism industry. The program comprehensively teaches students various aspects of the tourism industry such as business, marketing, customer service and financial management. During the course of study, students learn both theoretical knowledge and have opportunities for practical application. Students studying in this program focus on topics such as hotel management, travel agency management, tour operator, event organization.
The academic content of the Tourism Management program usually starts with basic business courses. While basic courses such as business administration, economics and accounting are offered to students in the first years, more specialized courses related to tourism are offered in the later stages of the program. These courses include areas such as tourism psychology, tourism geography, cultural heritage management. In addition, courses aimed at improving students' communication skills and foreign language abilities also play an important role in the program.
Teaching methods include lectures, group work, project-based assignments, workshops and case studies. Teaching materials include textbooks, academic articles, industry reports and interactive training tools. The role of technology in education is increasing and innovative methods such as virtual reality applications and online simulations are also included in tourism education.
In terms of career opportunities, Tourism Management graduates have a wide range of job opportunities. Graduates can work as managers in hotel chains, tour planners in tour operators, specialists in marketing and sales departments, public relations and event management positions. They also have the chance to pursue careers in areas such as entertainment and activity coordinators on luxury ships and customer service management in airline companies.
Thanks to the internship and practice opportunities offered by the program, students gain real work experience in the sector and have the opportunity to expand their professional networks. Such experiences are an important step in making it easier for students to find a job after graduation. Internships are usually held in local and international hotels, travel agencies, tourism consultancy firms and tourism departments of public institutions. In this way, students have the chance to combine their theoretical knowledge with practice and get to know the internal dynamics of the sector more closely.