The Travel Management and Tourism Guidance Undergraduate Program aims to provide students with the knowledge and skills required in the tourism sector by offering a comprehensive education. The academic content and curriculum of the program offers students a wide range of courses, allowing them to specialize in different areas of the industry.
The first year aims to provide students with basic knowledge such as the fundamentals of tourism, tourism geography, tourism history and general business courses. These courses help students understand the overall structure of the tourism industry and provide a solid foundation for advanced courses.
The second year provides students with in-depth knowledge of tourism management, tourism economics and tourism marketing through more specific courses. In these courses, students learn about the economic dynamics, marketing strategies and management processes in the tourism sector. In addition, topics such as tourism law and sustainable tourism are also covered, which gives students an awareness of the legal and environmental aspects of the industry.
The third year continues with applied and field-oriented courses. Students learn about different specializations in the industry through courses such as travel agency, tour operator, destination management and hospitality management. This year, elective courses such as cultural heritage management, museum and exhibition management are also offered. These courses allow students to specialize according to their interests and ensure that they receive an education in line with their career goals.
The fourth year gives students the opportunity to transform their theoretical knowledge into practice by offering sectoral practices and internship opportunities. Students gain industry experience by working in tourism enterprises within the scope of compulsory internship programs. In addition, final projects and research studies are also an important part of this year. These projects enable students to conduct in-depth research on current issues in the industry and develop problem-solving skills.
The education method includes theoretical lectures as well as practical applications. Through case studies, projects, field studies and seminars given by industry experts, students are prepared for real-life situations. In addition, some universities offer international student exchange programs and internships abroad, allowing students to gain a global perspective.
The Travel Management and Tourism Guidance Undergraduate Program offers students a broad academic content and a comprehensive curriculum. This program provides the theoretical knowledge and practical skills necessary for students who aim to pursue a career in the tourism sector. After graduation, students have the opportunity to work in various positions in travel agencies, hotels, tour operators and other tourism businesses. They also have the opportunity to find jobs in the public sector in tourism ministries and local governments. The program aims to provide students with the knowledge, skills and experience necessary for a successful career in the sector.