The academic content and curriculum of the Bachelor's Program in Visual Arts and Communication Design aims to provide students with a comprehensive education, developing both their theoretical knowledge and practical skills. The program has a broad curriculum that includes courses from various disciplines and allows students to develop their creative, technical and critical thinking abilities.
In the first years, students take basic art and design courses. These courses include subjects such as drawing, color theory, composition, art history and basic design principles. These courses help students develop their visual perception and artistic skills. They also provide introductory knowledge and skills in areas such as graphic design, typography and visual communication.
In the middle years, students are directed towards more advanced design courses. Courses such as graphic design, digital media, interactive design, web design, animation and video production are intensively taught during this period. Students learn to use Adobe Photoshop, Illustrator, InDesign, After Effects and other professional design software. These courses allow students to develop creative projects for digital and print media.
Photography classes are also an important part of the curriculum. Students are trained in photography, digital photo editing, composition and lighting techniques. Video production courses teach camera operation, video editing, scripting and post-production techniques. These courses help students understand media production processes and create their own projects.
Theoretical courses enable students to consider their artistic and design work in a broader context. Courses such as art history, media theory, visual culture studies and communication theory give students an in-depth understanding of the world of art and communication. These courses help students evaluate and develop their artistic practice from a critical perspective.
In recent years, students have been increasingly directed to project-based courses and workshops. These courses offer students the opportunity to develop and realize their own creative projects. By working on individual and group projects, students get hands-on experience of their creative process. These projects are often evaluated as part of the portfolio building process and help students build strong portfolios that they can use for job applications after graduation.
Internship programs in the curriculum allow students to interact directly with the industry. Internships allow students to gain professional experience, understand the dynamics of the industry and develop the necessary skills in the business world. Universities usually encourage students to do internships in design studios, advertising agencies, media companies and similar organizations.
The curriculum of the Bachelor of Visual Arts and Communication Design allows students to develop their artistic and technical abilities, deepen their creative process and prepare for the professional world. This comprehensive education equips students to achieve both artistic and professional success.