The academic content and curriculum of the Advertising Associate Degree Program aims to provide students with a comprehensive education in advertising and marketing. The curriculum of the program covers a wide range from basic advertising principles to modern digital advertising practices. In this context, the main courses and subjects of the program are detailed below:
Fundamentals of Advertising: This course covers the basic concepts, history and theories of advertising. Students learn about the functions of advertising, its ethical rules and its relationship with different types of media.
Creative Thinking and Concept Development: Students learn creative thinking techniques and concept development processes to create effective advertising campaigns. This course encourages students to use their creativity to generate innovative ideas.
Graphic Design and Visual Communication: This area focuses on the principles of visual communication, graphic design software and visual aesthetics. Students learn to create effective visual designs and adapt them for different media formats.
Copywriting: The focus of this course is on advertising copywriting techniques, the effective use of language and the ability to create content that appeals to different target audiences.
Media Planning and Buying: This course focuses on media planning strategies, media buying processes and analyzing different media channels. Students will learn how to choose the most appropriate media for target audiences and how to manage budgets.
Digital Advertising: The basics of digital advertising, search engine marketing, social media advertising and online content strategies are among the main topics of this course.
Brand Management: This course focuses on brand concept, brand positioning, brand loyalty and brand communication strategies.
Consumer Behavior: Consumer shopping decisions, behavioral and psychological factors are the main topics of this course.
Market Research: Market research methods, data analysis and analysis of consumer trends constitute the content of this course.
The program also includes internships and practical projects. This gives students the chance to apply their theoretical knowledge in real-world scenarios. At the end of the program, students graduate with the necessary theoretical knowledge and practical skills in the field of advertising and are ready for career opportunities in the sector.