Advertising undergraduate program is an educational program that aims to provide students with in-depth knowledge and skills in advertising and marketing communication. During the program, which usually lasts four years, students are introduced to the theoretical and practical aspects of the advertising industry. In the advertising program, students are trained in subjects such as creative thinking, strategic planning, consumer psychology, brand management and are taught how to use various media tools effectively.
The education process begins with basic art and design courses and then moves on to more specialized courses such as advertising writing, visual communication, digital advertising and campaign planning. Students have the opportunity to analyze real-life advertising campaigns and develop their own advertising projects through various projects and group work. They are also offered internship opportunities to gain experience in the industry. These internships allow students to gain practical experience in various organizations such as advertising agencies, media companies, marketing departments.
Graduates of the Advertising program have the opportunity to pursue careers in advertising agencies, media planning companies, digital marketing firms, public relations and communication agencies. Graduates can also work in the marketing departments of companies in positions such as brand manager, content producer or market researcher. Individuals who specialize in advertising can use their creativity and strategic thinking skills to develop effective communication strategies for target audiences and increase the visibility of brands in the market.
The program also gives great importance to advertising techniques for digital media by following current technological developments. In this way, students gain the ability to run effective communication campaigns in a changing media environment. With this diversity and intertwined with the sector, the Advertising undergraduate program teaches students both theoretical knowledge and practical skills, so that graduates are ready for business life.