The academic content of the advertising degree program aims to provide students with a broad and comprehensive education in advertising and marketing communications. Starting with basic art and design courses, the curriculum shapes students' vision and equips them with a variety of skills required by the industry. The first year usually focuses on core courses, with a transition to more specialized and technical subjects in the following years.
Basic Courses: These courses aim to develop students' artistic abilities and creative thinking skills. Topics such as basic graphic design, color theory and visual communication are covered under this category. Also included in the curriculum are basic business and marketing courses such as the basics of advertising, marketing principles and consumer behavior.
Advanced Courses: Advanced courses provide students with in-depth knowledge in areas such as strategic advertising, brand management, media planning and digital marketing. These courses develop students' ability to analyze and solve real-world problems they will encounter in the industry. In addition, through courses such as campaign management and integrated marketing communications, students learn how to develop effective communication strategies by coordinating across different media channels.
Hands-on Courses and Projects: Studio classes and real-life projects are an important part of the curriculum. Students design advertising campaigns for real or hypothetical clients. In this process, they gain practical skills such as writing creative ad copy, producing visual materials and managing advertising work on digital platforms. Such courses allow students to consolidate their theoretical knowledge with practice and give them the opportunity to experience the dynamics of the real business world.
Internships and Collaborations: Advertising programs often offer students the opportunity to do internships in their field. These internships allow students to gain experience working in the industry and expand their professional network. Some programs establish collaborations with industry professionals, allowing them to mentor students and participate in courses as guests.
Graduation Projects: At the end of the training, students usually prepare a graduation project or a dissertation. These projects require students to design and execute their own independent work in advertising. This process allows students to demonstrate the ability to develop a comprehensive campaign.
The curriculum of the Bachelor of Advertising program provides students with a balanced mix of theoretical knowledge and practical skills necessary for a successful career in the advertising industry. This education trains students as professionals who can develop innovative and effective communication strategies in an ever-changing and evolving industry.