The academic content and curriculum of the Bachelor's Degree Program in Communication Sciences aims to provide students with a comprehensive education in media and communication. This program includes courses covering various aspects of media, starting from basic communication theories. The curriculum usually consists of core components such as
Communication Theories: These courses cover the basic concepts and theories of communication. Students learn about communication processes, media effects, cultural studies and gender.
Media Research: Media content analysis and research methods are covered in these courses. Students develop skills in analyzing media texts and using research techniques such as surveys and interviews.
Digital Communication and Social Media: These courses address the functioning of digital media platforms and the impact of social media on society. Students gain knowledge and skills in digital content production and social media strategies.
Journalism Journalism courses cover topics such as news writing, interview techniques and media ethics. Students develop the skills to report current events effectively.
Public Relations and Advertising: Courses in this area include topics such as corporate communication, brand management, planning and implementation of advertising campaigns.
Production and Broadcasting: Courses such as video and audio production, editing, graphic design and multimedia content production give students practical skills in media production.
Corporate Communication: These courses focus on communication strategies of companies and organizations, crisis management and internal communication management.
Critical Media Studies: Courses that critically examine the social and cultural impact of the media industry. These courses enable students to critically evaluate media content in a more in-depth way.
This wide range of curricula aims to provide students with the theoretical knowledge and practical skills required in the communication and media sectors. Students have the opportunity to consolidate this knowledge and prepare for the sector both in classroom training and through internship and practice opportunities. At the end of the program, graduates are equipped to work successfully in a variety of roles in media and communication.