The academic content of the Bachelor of Graphic Arts Program is designed to provide students with a comprehensive education in visual communication and design. The curriculum usually starts with basic art and design courses and gradually moves towards more specialized subjects. In this process, students are expected to develop their creative thinking, critical analysis and technical skills.
Basic Design and Art Courses: Students begin by taking basic art and design courses such as color theory, basic design principles, composition, drawing and perspective. These courses build the foundations of graphic design and develop students' visual perception.
Typography and Visual Communication: Typography is one of the cornerstones of graphic design. Students learn about different typefaces, type layout and visual hierarchy. Visual communication courses cover visual thinking skills and how to effectively communicate messages through visual means.
Digital Design Tools: The use of industry standard graphic design software such as Adobe Photoshop, Illustrator and InDesign is taught. In these courses, students learn the techniques of designing and editing in a digital environment.
Hands-on Design Projects: Projects and studio work that mimic real-world scenarios provide students with the opportunity to practice design processes. In these projects, students develop the skills to analyze client needs, develop creative solutions and present their projects.
Art History and Criticism: Courses in the history of art and design offer students the opportunity to understand the evolution of art and design from the past to the present. This helps students to evaluate their own work in a historical and cultural context.
Specialized Design Courses: Specialized courses in areas such as web design, animation, user interface design (UI), user experience design (UX), and advertising design provide students with in-depth knowledge and skills in specific areas.
Internships and Workshops: As part of the program, students are offered opportunities to intern and work on real-world projects. These experiences allow students to experience the workflow and professional practices in the industry.
The curriculum of the Bachelor of Graphic Arts Program aims to enable students to assimilate theoretical knowledge and develop practical and technical skills. This comprehensive education enables graduates to do effective and innovative work in the visual communication and graphic design sectors.