The Marketing Undergraduate Program offers a university education for students who want to specialize in marketing, one of the cornerstones of the business world. The main objective of the program is to provide students with in-depth knowledge and skills in marketing theories, strategies and practices. In this program, students learn a wide range of topics such as market research, consumer behavior, brand management, digital marketing, sales management and advertising.
The curriculum of the Marketing program focuses on developing practical skills as well as theoretical knowledge. Students have the opportunity to apply their theoretical knowledge by analyzing real-world scenarios and taking part in various marketing projects. There is also a strong emphasis on contemporary marketing tools such as digital marketing and social media. In this way, students are equipped with the knowledge and skills to compete in today's digitalized business world.
The teaching methods include a variety of activities such as interactive lectures, group work, case studies, workshops and presentations by guest speakers. This approach helps students develop their ability to work both individually and in teams. Current textbooks, academic articles and important publications in the field of marketing are used as teaching materials.
Marketing graduates have a wide range of careers and can work in various marketing positions in advertising agencies, market research companies, media companies, retail companies, public and private sectors. There are also opportunities to specialize in areas such as digital marketing, brand management and customer relationship management.
The program provides students with the opportunity to apply their academic knowledge in practice by offering internships and real-world experiences. These experiences help students prepare for the world of work and gain the skills sought by employers. Internships, especially in marketing, provide students with an important start to their careers and increase their employment opportunities after graduation.