The academic content and curriculum of the Bachelor of Marketing Program is designed to provide students with a comprehensive education in marketing. The program covers a wide range of topics, starting from marketing fundamentals to advanced topics. The curriculum usually covers a period of four years and provides students with theoretical knowledge as well as practical applications.
In the first years, students usually concentrate on business and marketing fundamentals. Courses taken during this period include core subjects such as Business Management, Economics, Statistics, Accounting and Principles of Marketing. These courses provide students with a general understanding of the business world and the basic principles of marketing strategies.
In the second and third years, students gain a more detailed knowledge of marketing. Courses taken during this period include specialized courses in areas such as Consumer Behavior, Market Research, Digital Marketing, Advertising, Sales Management, Brand Management and Strategic Marketing Management. These courses provide students with an in-depth understanding of the strategies and tactics used in marketing.
Since digital marketing is one of the most important topics today, specialized courses and modules are offered in this field. Digital marketing courses cover topics such as social media management, content marketing, SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
The fourth year is usually dedicated to elective courses and capstone projects. During this period, students can choose courses customized to their interests and develop their own marketing projects. The capstone project allows students to bring together the knowledge and skills they have acquired and apply them in real-world scenarios.
As part of the curriculum, students are provided with opportunities for practical application through various case studies, group projects and presentations. In addition, some programs also provide students with internship opportunities, allowing them to consolidate their theoretical knowledge with practical experiences. These experiences allow students to be better prepared for the world of work after graduation.