The New Media and Communication Undergraduate Program is an educational program that focuses on the innovations brought by the digital age and the rapid change in communication technologies. The main objective of the program is to provide students with the theoretical knowledge and practical skills necessary to pursue careers in a wide range of fields such as content production, media planning and management in media industries, public relations and advertising. This program is supported by courses such as media and communication theories, digital content production, social media management, audio-visual media design. It also offers knowledge in areas such as media ethics, law and consumer behavior.
The teaching methods include both theoretical lectures and practical projects. By working on real-time projects in media labs, students gain competence in subjects such as video production, digital animation, web design and social media content management. In addition, through internship programs and workshops in collaboration with the industry, students are introduced to the real conditions of the business world and increase their chances of finding a job after graduation.
New Media and Communication graduates can find jobs in many fields such as digital media agencies, television and radio stations, advertising agencies, public relations firms, corporate communication departments. They also become qualified for emerging professions in new media such as independent content producer, social media manager, digital campaign planner. The program provides students with the skills required by the contemporary business world such as creative thinking, critical analysis, effective communication and technological skills. The program offers students a broad perspective for flexible and dynamic careers in the ever-changing media industry and aims to train them as future media professionals.