The academic content and curriculum of the Bachelor's Program in New Media and Communication is designed to provide students with communication skills in the digital age and an understanding of the changes in the media industries. The curriculum covers teaching methods such as theoretical courses, applied studies and projects, workshops and internships.
Core courses usually include topics such as communication theories, media history, ethics and law. These courses provide students with a basis for understanding the functioning of media industries, the impact of media on society and how media messages are created and disseminated. In addition, media ethics and law courses familiarize students with the ethical and legal issues they may face when producing media content.
Digital content production and management courses provide students with practical skills in web design, video production, animation, graphic design and social media strategies. These courses enable students to develop creative projects, use digital tools effectively and manage content across various platforms.
Students are also introduced to functional areas in the media and communication sectors through sectoral courses such as media planning, public relations and advertising, and learn strategies and practices in these areas. These courses provide information about current trends and technologies in the industry and help students adapt to changes in the industry.
Another important component of the curriculum is internships and workshops. Students gain experience in real work environments in the field of media and communication, reinforcing the theoretical knowledge and practical skills they have learned. Internships allow students to expand their professional networks, work on real projects in the industry and gain experience that is in line with their career goals.
In conclusion, the curriculum of the New Media and Communication Undergraduate Program offers students a comprehensive education in the field of media and communication. The program enables students to gain the theoretical knowledge and practical skills required by the digital age, to follow current developments in the media industries, and to be equipped to pursue successful careers in media and communication.