The academic content and curriculum of the Tourism and Hotel Management Undergraduate Program is designed to provide students with comprehensive knowledge and skills related to all aspects of the tourism and hospitality industry. The courses offered in this program combine business management fundamentals with detailed industry-specific knowledge, aiming to provide students with both a theoretical and practical learning experience.
The curriculum usually starts with basic business courses such as business management, marketing, accounting. These courses provide students with an understanding of the basic concepts and operations that they may encounter in the business world. Then, students learn the economic and marketing dynamics of the sector through tourism industry-specific courses such as tourism economics and tourism marketing.
Specifically, the tourism management courses within the program offer students an understanding of how tourism businesses are managed, how tourists behave and trends in the tourism industry. In addition, knowledge is provided in areas such as cultural tourism, ecotourism and sustainable tourism, so that students can develop expertise in these popular and important sub-disciplines.
Hospitality management courses cover all aspects of hotel operations. In these courses, students learn about room management, front office operations, food and beverage services, and customer relationship management. Through these courses, students learn strategies to ensure guest satisfaction, increase operational efficiency and maximize profitability.
Practical courses and workshops give students the opportunity to apply their theoretical knowledge in real-world scenarios. Most programs provide students with the opportunity to practice using real hotel businesses or virtual simulation environments. Such interactive lessons develop students' problem-solving skills and their ability to deal with challenges they may face within the industry.
In addition, internships offered as part of the program give students experience working in the industry. During these internships, students get the chance to work in a professional environment, apply the knowledge they have learned in practice and connect with professionals in the industry.
The broad scope of this curriculum not only provides students with in-depth knowledge in the field of tourism and hotel management, but also allows them to develop the necessary skills to pursue a career in this dynamic industry.