The academic content and curriculum of the Bachelor of Business Administration Program aims to provide students with a comprehensive education in business and management. This curriculum covers a wide range of topics from basic business concepts to advanced management strategies. Students gain an in-depth understanding of how businesses operate, how successful business strategies are developed and implemented, and current trends and challenges in the business world.
Basic Courses: In the first years of the program, students are introduced to the fundamentals of the business world. These courses typically include business administration, economics, accounting, finance, marketing, human resource management and organizational behavior. These courses provide the foundation for understanding the basic principles and concepts of business.
Economics and Accounting: Business students learn micro and macro economic theories, how financial statements are prepared and analyzed, budget management and financial planning. These courses provide the skills necessary to assess the financial health of businesses and make effective financial decisions.
Marketing and Human Resources: Marketing courses include topics such as market research, consumer behavior, brand management and digital marketing. Human resource management courses focus on personnel selection, performance evaluation, employee motivation and organizational development.
Strategy and Management: In advanced semesters, students study topics such as business strategy, strategic management, business ethics, international business and entrepreneurship. These courses are designed for students to solve complex business problems and develop strategic thinking skills.
Elective Courses and Specializations: Most business programs offer students the opportunity to specialize in a specific area. These areas may include digital marketing, financial analysis, international trade, entrepreneurship, sustainable business practices and many more. Students can deepen their knowledge and skills by taking elective courses based on their career goals and interests.
Applied Learning and Project Studies: Business programs adopt an educational model in which theoretical knowledge is reinforced through practical applications. Case studies, group projects, simulations and internships allow students to apply what they have learned in real-world business situations.
This curriculum aims to provide students with the skills required in the business world, such as analytical thinking, problem solving, decision making, leadership and communication.